Our understanding of cities is built on storytelling
Since 2012 I have built a portfolio of works centered around the importance of creating a powerful narrative and telling stories that connect with people’s feelings of place, mobility, and community.
The following examples highlight how this can be achieved by a variety of mediums for a variety of audiences.
Social Media – Organic and Paid Posts Own Channels
BlueSky
Social Media – External Channels (Communications Consultant)
BlueSky
Social Media – Carousel Post
Writing – Blogs, Articles, Op-eds and Research
Modacity Creative Blog
This City’s Story: A travel journal for urbanists like us
Welcome to “This City’s Story”, a travel journal for urbanists and mobility enthusiasts who love discovering urban transformations around the world!
Start with your story and the rest will follow
When a project starts with a compelling story and communications strategy, the entire process is set for greater success!
The Strength of Community: Recapping a week in the USA
Following a week in the USA, I recap the sense of community that is driving change.
EU Projects / International NGO Articles
URBACT Ad Hoc Expert Article
These days, European cities and regions are getting creative – and personal – when it comes to inspiring new mobility routines and making them stick. The following examples from URBACT cities and networks show the power of starting with small soft mobility actions to inspire long-lasting behaviour change and positive impact.
Read full article: https://urbact.eu/whats-new/articles/getting-move-small-sustainable-mobility-actions-big-impact
Women Mobilize Women Short Paper
To realize the positive intersection of feminism and the 15-minute city, concrete and inclusive land-use and mobility policies are necessary.
Read full paper: https://womenmobilize.org/wp-content/uploads/2022/05/TUMI_WMW_Feminism_and_the15min_City.pdf
Women Mobilize Women Research Paper
As an increasing number of organizations commit to gender-sensitive policies, adopting comprehensive Feminist Development Policies will facilitate the development of locally driven transport solutions and innovations that will improve the transport experience for women and girls and move cities towards a sustainable, just transition.
Read full paper: https://modacitycreative.com/wp-content/uploads/2026/01/fdp-and-the-just-transition.pdf
Op-Eds and Freelance Writing
The Guardian Op-ed
For Germany’s €9 travel pass, cheap fares alone are not enough. Dutch-style investment, together with price cuts, could be the real game changer.
Read full article: https://www.theguardian.com/world/2022/jul/14/germany-9-euro-travel-pass-cheap-fares
ZAG Daily Op-Ed
Following an immersive three day study visit on popular transport, I gained a better understand of how two and three-wheelers are supporting a just mobility transition in low and middle-income countries. What can the rest of the world learn from emerging economies to create safe, sustainable, accessible, and economical global transport solutions?
Read full paper: https://zagdaily.com/featured/from-organised-to-flexible-what-europe-can-learn-about-popular-transport-from-india/
Zag Daily Op-Ed
In today’s media landscape, storytelling plays a huge role in how people understand the world around them. Decision-makers cannot simply present a plan for a new cycle lane or redesigned street and expect people to grasp the vision.
Read full paper: https://zagdaily.com/featured/the-role-of-storytellers-in-the-sustainable-mobility-revolution/
Writing – Script Writing
EIT UMX News Shorts Video Series
Series of five 1-minutes videos about trends in mobility around Europe.
View sample script here.
View video: https://youtube.com/shorts/xRDbLCc2vwY?si=cbqSdTv_i3O03_i7
The Strair and Narrows Limited Podcast Series
Six episode sharing powerful stories from everyday people in Metro Vancouver.
View sample script here.
Listen to the podcast: https://podcasts.apple.com/gb/podcast/the-strait-and-narrows/id1200334755
#ActionStartsHere Paid Partnership
Social media campaign about the power of small scale power in addressing the climate crisis.
View sample script here.
See post above for video.
Web Copy
Graphic Design – Digital and Print Campaigns and Materials
Educational Content – Workshops and Trainings
An Empathetic Approach to Mobility – Workshop with Metro Vancouver Municipal Staff
Half-Day workshop focused on providing new ways for local and regional government representatives and staff to communicate for greater community buy-in.
View programme here.
View workshop slides here.
Planning & Designing For a Cycling Friendly City
Two-Day professional development workshop geared towards Norwegian planners and designers to create more and safer space for cycling.
View the program here.
Modacity Creative 